Shunhui Tech: A Poetic Exhibition Hall

Zhuyuan Cai's Innovative Design Wins Silver A' Design Award

Zhuyuan Cai's inspiration for Shunhui Tech came from the concept of 'One Mirror to the End: Scene Experience and System Identification.' The designer deconstructed the space using the long-lens technique found in movies, shaping clear moving lines and creating an immersive, gallery-like experience. The space is not merely a container for carrying, but an expression of brand positioning, spirit, and product system after being refined.

The exhibition hall is a product of the dynamic brand strategy, which covers VI, products, scene application, and movement design. The design is unique in its immersive experience, aiming to eliminate scene transformation from the invisible and let the viewer experience it immersively. The design of the industrial headquarters satisfies both the b-end and c-end markets and transformations, and the spirit and culture of the brand need to be independent and differentiated.

The realization of the design was made possible through the use of new materials, which offer two advantages. First, industrialized and standardized products can achieve standard delivery and improve work efficiency. Second, new materials can foresee market responses, reflect innovation and forward-looking, and it is more conducive to product design and production at the commercial level.

The project was launched in China in January 2019 and completed in China Ceramic City in September 2020. It was exhibited at the China Ceramic City Ceramic Fair in October 2020. The application of rock slabs, a new cross-border material, impressed the future fields of architecture, home, and space design, and it also needs to incorporate more technology.

The most significant challenge faced in the design process was market positioning. The management was unsure about the products to be used. From the design to the decoration process, the customer had not determined the product to be used. Zhuyuan Cai insisted on using a good product combination to help customers sort out the products, taking product design as the core.

The design of Shunhui Tech is a testament to Zhuyuan Cai's innovative approach to design, combining art, social, border, professional, and space use. The design was awarded Silver in A' Interior Space, Retail and Exhibition Design Award in 2021, a testament to its outstanding expertise and innovation.